Privacy Policy

Last updated: 23rd October 2025

This Privacy Policy describes how Accolade Media Group Ltd T/A Dead Resin (“we”, “us”, or “our”) collects, uses, and protects your personal information when you visit our website www.deadresin.co.uk, make a purchase, or contact us.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect personal information when you:

  • Place an order,

  • Create an account,

  • Subscribe to a newsletter,

  • Contact us via email or forms.

This may include:

  • Your name, billing and shipping address,

  • Email address and phone number,

  • Payment details (processed securely via our payment provider – we do not store card information),

  • Order details and communication records.

If you visit our website, we also automatically collect certain information through cookies and analytics, such as:

  • IP address,

  • Browser type,

  • Pages visited, and

  • How you found our site.

2. How We Use Your Information

We use your information to:

  • Process and fulfil orders,

  • Communicate with you about your order or enquiries,

  • Provide customer support,

  • Improve our products and website,

  • Send marketing emails (only if you’ve opted in).

We will never sell or rent your data to third parties.

3. Legal Bases for Processing

Under UK GDPR, we rely on the following lawful bases:

  • Contract: to process your order and deliver goods.

  • Legal obligation: to maintain records for tax and accounting.

  • Consent: when you subscribe to marketing or newsletters.

  • Legitimate interests: to improve our business and prevent fraud.

4. Data Sharing

We only share personal data when necessary, such as with:

  • Payment processors (e.g., PayPal, Stripe)

  • Delivery companies (e.g., Royal Mail, courier services)

  • IT and website providers (to maintain site functionality)

All third parties we work with are GDPR-compliant and handle your data securely.

5. Cookies

Our website uses cookies to improve functionality and analyse traffic.
You can control or delete cookies through your browser settings.

See our Cookie Policy for more details.

6. Data Retention

We keep your personal information only for as long as necessary:

  • Order and payment data: up to 6 years (for tax and accounting).

  • Email communications: until you unsubscribe or request deletion.

After that, data is securely deleted or anonymised.

7. Your Rights

Under the UK GDPR, you have the right to:

  • Access the data we hold about you,

  • Request correction or deletion of your data,

  • Object to or restrict processing,

  • Withdraw consent (for marketing emails),

  • Lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

To exercise your rights, contact us at customerservice@deadresin.co.uk.

8. Security

We use appropriate security measures to protect your data against unauthorised access, loss, or misuse.
However, no online transmission is 100% secure, so we cannot guarantee absolute security.

9. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact:

customerservice@deadresin.co.uk
Accolade Media Group Ltd T/A Dead Resin, Northend, Long Street, Grantham, NG32 2LD

  • Etsy clause:

    If you purchase through Etsy, your data is also processed according to Etsy’s Privacy Policy, available on etsy.com/legal/privacy.

  • Email marketing tool:

    We use [Mailchimp / Sendinblue / etc.] to manage marketing emails. Your information is stored and processed securely under their privacy policy.